The Role of Culture in Employer Brand

by blogadmin 26. June 2019 04:46

Leadership In Action | HR & Recruiting Edition

Consumers are value driven. Employees are now, too.

Employees and applicants are aware not only of an employer's advertising campaigns and brand communications, but the charitable giving an employer does, the messages it sends and the way it treats its partners and contractors. This info is simply more available, and people want to align with companies that share their values.

Societal shifts have partly enabled the rise of the employer as an "institution of trust". Employees are looking for companies to match their lifestyles and to "show up" to certain moral events. 

A good salary and benefits used to win over employees. They'd give you back their loyalty. But today's work force is much wiser to a company's reputation and actions by way of customer and employee testimonials. They think "I want you to support my lifestyle because who knows how long we will have this relationship."  

Personal Challenge

-In what ways is your organization giving back to the community?

-Where can you become more flexible in your employees' roles?

-How seriously do you take relationship building with each and every team member? 

CEO's Agree: 5 Emerging Talent & Team Trends

by blogadmin 18. February 2019 04:27
 
Rhoda Kreuzer | Team Edition | Leadership In Action | February 18, 2019 
 
One of the biggest challenges for today's business owners and executives is managing their people strategy. When prioritizing the next generation of leaders in the year ahead, attracting, developing and retaining top talent is no easy feat.
 
Here are 5 emerging talent and team trends successful executives need to be aware of in 2019 and beyond:
 
1. Treating Leadership Preparedness Like Disaster Preparedness. Continuously empowering employees to develop support systems, adopt resilient behaviors and shift mindsets before the unexpected occurs will build resilient teams.
 
2.  Replace Ineffective Conscious bias Training with a Focus on Conscious Inclusion. Diverse teams acheive higher levels of innovation, stronger client relationships through a better understanding of client needs, and attracting and retaining top talent.
 
3. Throwing the Boomerang:  Investing in Departing High Potentials. A shift in mindset about exiting employees can generate positive returns. View former employees as brand champions, future clients, or boomerang employees that you could re-hire. Emphasis on positive exit interviews are key.
 
4.  Move From Being An Authentic Leader to Cultivating Authenticity in Your Team. Leaders and teams who thrive will create space for thoughtful, genuine conversations about issues impacting employees to happen safely and sensitively in the workplace.
 
5. Planning For Success All-The-Time, Year Around. Actively involving the entire leadership team to identify and develop prospective leaders will also ensure important decisions about succession and the future of the company are not made during an abrupt departure.
 
Over the next year, we will see these trends pave the way to improve business processes, management, and the bottom line. 

How Do YOU Lead?

by blogadmin 4. February 2019 06:07

LEADERSHIP IN ACTION | LEADERSHIP EDITION | FEBRUARY 4, 2019

"Leadership is not about titles, positions, or flowcharts. It is about one life influencing another." ~John Maxwell

Leaders define success much differently than others within their respective organization. Some may define success as getting their reports done on time, staying within the budget, and meeting deadlines. These tasks are good accomplishments, but they do not meet the test for the INFLUENCE of leaders that spurs success. 

Strong leaders define success as creating influence around things that are important. They strive to change laws or environments, create  opportunities, and to change the power structure to benefit others. They seek to influence not as a benefit to themselves, but rather to assist those they serve. Their measure of success is all about how much they have influenced others for their good. A great calling for those who are not caught up in the trappings of artificial success. 

Personal Challenge:

Which team member do you know the least? When is the last time you took a moment to share your knowledge and expertise? In what new ways can you inspire others?

All The Best,

Rhoda 

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