Best Sales Approach: Facts or Feelings?

by blogadmin 12. February 2019 03:41

Sales Edition | Leadership In Action | February 11, 2019

I was once told there are two different ways to approach a sale: Fact-Based Selling and Personality Selling. Fact-based selling is just that, leading with the facts. How much does your product cost? What's the profit? Using facts is an important part of the sale.

Equally important is personality selling. Personality selling is leading with relationship; taking time to know who your prospect is and how they think. What's most important to them? Building a comfortable relationship creates trust. I've found this style of selling to be most important. Anyone can present numbers and show how they can increase profits/sales, but people must trust you or they will never buy anything you are selling.

Personal Challenge:

Take a moment to think about which approach does not come easily to you. Then challenge yourself to include that approach in your next sales presentation.

All The Best,

John 

No Follow-Up? No Deal.

by blogadmin 15. August 2018 02:29

 

John Karle | Sales Edition | August 15, 2018

The sale starts with the initial contact. Did you make a good first impression? When does the sale end? Is it when you close the deal?

No, the sales process does not end when you close the deal as it should conclude with a follow-up.

I recently met with a contractor at my home. He was on time, came prepared, and answered all my questions satisfactorily. Then, that was it. No follow-up at all. It has been six months and I wonder if his quote is still good. 

It also makes me wonder, how many sales he would have completed if he would only follow up after the presentation? He might learn something if he had asked, "Did you like my presentation?  Did I decide to go ahead with the job? If you are not going with me, who did you go with? And most importantly, why? Was it the product, price, workmanship, word of mouth or another reason?

When you follow-up, ask questions. Ponder the answers. Why wasn't I selected? What should I have done differently to earn the business? Why was my competitor selected instead?

A few follow-up questions will give you great insight and take your business to the next level! 

Personal Challenge:

-What organizational method would help you to schedule follow-up calls?

-What is a set of standard follow-up questions that you could ask your clients that would give you the best insight? 

All The Best,

John 

Maximize your PowerPoint Presentations

by blogadmin 19. May 2016 01:33

How often do you use PowerPoint to help get your message across in presentations? Presentation skills are key when it comes to clearly communicating your message, but how you construct your visual aid is just as important. Without even realizing it, we often create visual aids that distract from our message. In his TEDx talk, How to Avoid Death by PowerPoint, David JP Phillips gives five simple yet key tips to creating message-enhancing PowerPoint presentations. Watch the video here.


Remember, you are the presentation; the PowerPoint is your visual aid. 

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