Best Sales Approach: Facts or Feelings?

by blogadmin 12. February 2019 03:41

Sales Edition | Leadership In Action | February 11, 2019

I was once told there are two different ways to approach a sale: Fact-Based Selling and Personality Selling. Fact-based selling is just that, leading with the facts. How much does your product cost? What's the profit? Using facts is an important part of the sale.

Equally important is personality selling. Personality selling is leading with relationship; taking time to know who your prospect is and how they think. What's most important to them? Building a comfortable relationship creates trust. I've found this style of selling to be most important. Anyone can present numbers and show how they can increase profits/sales, but people must trust you or they will never buy anything you are selling.

Personal Challenge:

Take a moment to think about which approach does not come easily to you. Then challenge yourself to include that approach in your next sales presentation.

All The Best,

John 

When A Client Insists You Have The Paperwork.

by blogadmin 8. January 2019 01:32

                                 John Karle | Sales Edition | January 8, 2018

Have you ever had a client tell you they completed the form and submitted it online, but you're unable to find it? Perhaps it's "lost in your email". This can often make for an uncomfortable situation.

How do you tell your client that you don't have the documentation when they insist they sent it in? I like to refer to two simple words, "trust and verify"; and I use these words when addressing the situation.

"Joe, I believe you that you sent in the document. Thank you for completing that. Please allow me some time to verify that the document was received and processed properly."

This is a great way for you to maintain your relationship with your client and/or prospect.

 

the Power of a Handwritten Note

by blogadmin 10. December 2018 03:43

  

  John Karle | Sales Edition | December 10, 2018

When was the last time you received a handwritten note or card? How did you feel when you opened it? It can be powerful.

Think about it. There's something special about going through the daily pile of bills and junk mail to find a hand addressed envelope with your name on it. In a world of immediate gratification and instant communication through technology, a hand-written letter allows us to take pause and feel connected to a human.

Starting this month and monthly for the new year, I encourage you to sit down and handwrite a thank you message in a special occasion card or note card to your top clients. If you are not sure where to start, aim for at least 3 sentences. Start with a (1) greeting and thank you, (2) something personal or complimentary, (3) a sentence about your client's business or your relationship with them, and (4) your wish for their success.

Here is an example:

Dear Bob,

I want to take a moment and thank you for being a client of "X" company. I've enjoyed your creativity and quick thinking and getting to know you over the past year(s)! I appreciate the opportunity to work with you and the business you've given me. Wishing you continued success in the new year!

All the best,

John 

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