Start With Why

by blogadmin 9. June 2015 01:27

In his inspiring book, Start With Why, Simon Sinek drives home the importance of clarifying your WHY. The following is an excerpt from chapter five:

“It all starts with clarity. You have to know WHY you do WHAT you do. If people don’t buy WHAT you do, they buy WHY you do it, so it follows that if you don’t know WHY you do WHAT you do, how will anyone else? If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work? If a politician can’t articulate WHY she seeks public office beyond the standard “to serve the people” (the minimum rational standard for all politicians), then how will voters know whom to follow? Manipulations can motivate the outcome of an election, but they don’t help choose who should lead. To lead requires those who willingly follow. It requires those who believe in something bigger than a single issue. To inspire starts with the clarity of why.”

Begin today by reminding yourself WHY your organization exists and WHY you do what you do. When your WHY is ingrained in all aspects of your job, your work will become meaningful and exciting, and your team will feel that too. 

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