Who Loves Taco Bell? Here's WHY.

by blogadmin 20. May 2019 03:35

  

Rhoda Kreuzer | Leadership In Action | Building Healthy Teams Edition  

Do you want your team to work together? To pull in the same direction? Then you must tell them WHY it matters.

Leaders often believe that they have communicated effectively by providing instructions on what to do, issuing a due date, etc. This is nothing more than giving your team members data. What engages people is giving them understanding on the importance of the work they are doing and WHY it matters. When people are aligned and engaged in their work, they produce and strive for excellence.

This works effectively for Taco Bell. Greg Creed, CEO, firmly agrees "Getting alignment is very important, and how I gain it is by doing 3 things: You tell people what, you tell people how, but must importantly, and it's not something we're particularly good at is you have to tell them WHY...

(1) Telling them what, engages their heads.

(2) Telling them how engages their hands.

(3) Telling them WHY engages their HEARTS and enables you to make an emotional connection. This gets you the best alignment."

Click here to view a one minute video on the explanation of Simon Sinek's Golden Circle to understand more about how to craft and share your WHY. 

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