The Role of Culture in Employer Brand

by blogadmin 26. June 2019 04:46

Leadership In Action | HR & Recruiting Edition

Consumers are value driven. Employees are now, too.

Employees and applicants are aware not only of an employer's advertising campaigns and brand communications, but the charitable giving an employer does, the messages it sends and the way it treats its partners and contractors. This info is simply more available, and people want to align with companies that share their values.

Societal shifts have partly enabled the rise of the employer as an "institution of trust". Employees are looking for companies to match their lifestyles and to "show up" to certain moral events. 

A good salary and benefits used to win over employees. They'd give you back their loyalty. But today's work force is much wiser to a company's reputation and actions by way of customer and employee testimonials. They think "I want you to support my lifestyle because who knows how long we will have this relationship."  

Personal Challenge

-In what ways is your organization giving back to the community?

-Where can you become more flexible in your employees' roles?

-How seriously do you take relationship building with each and every team member? 

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