Selling Yourself

by blogadmin 3. September 2019 02:43
Remember the days when companies like IBM and others would require their sales professionals to dress in a suit and tie or a dress/suit. It was a company uniform even in the heat of summer. By dressing in a very professional manner the message was, “You can trust us with your business”.

However, today the business culture has adopted a more casual dress code. So what is considered an acceptable presentation for business meetings? How do you make a favorable impression without appearing out of touch? A general rule of thumb is to dress one level above the person you are going to meet. For example, if you are going to meet with someone who is wearing jeans, you might want to wear dress pants/slacks with a dress shirt or blouse, but no tie or jacket. If you are going to meet someone who is wearing a tie, but no jacket you might add the jacket to your outfit. In this way you can provide a professional image without making your client feel uncomfortable. Even the way you accessorize your outfit can make a difference in how you are perceived. Wearing more casual jewelry or a jacket that is less tailored can dress up an outfit while still feel accepting.

Remember, your appearance is an important part of your brand and can help set the tone of a meeting. Proactively consider who you are meeting with throughout your day and decide how you can “Sell Yourself”!
Have a positive week,
Rhoda Kreuzer
CEO, Leadership Coach 


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