The Role of Culture in Employer Brand

by blogadmin 26. June 2019 04:46

Leadership In Action | HR & Recruiting Edition

Consumers are value driven. Employees are now, too.

Employees and applicants are aware not only of an employer's advertising campaigns and brand communications, but the charitable giving an employer does, the messages it sends and the way it treats its partners and contractors. This info is simply more available, and people want to align with companies that share their values.

Societal shifts have partly enabled the rise of the employer as an "institution of trust". Employees are looking for companies to match their lifestyles and to "show up" to certain moral events. 

A good salary and benefits used to win over employees. They'd give you back their loyalty. But today's work force is much wiser to a company's reputation and actions by way of customer and employee testimonials. They think "I want you to support my lifestyle because who knows how long we will have this relationship."  

Personal Challenge

-In what ways is your organization giving back to the community?

-Where can you become more flexible in your employees' roles?

-How seriously do you take relationship building with each and every team member? 

Two Heads Are Better Than One.

by blogadmin 26. June 2019 04:00

Rhoda Kreuzer | Leadership In Action | Team Building Edition

"None of us is as smart as all of us." ~Ken Blanchard

This old adage tells a truth that we would be wise to remember. The reality is if we have a purpose or mission that is important, it will take more than one person to accomplish it.

A leader cannot do it on their own, nor can any one team member accomplish it by themselves. Truly great things are accomplished through collaboration and openness to new ideas. It takes the sum knowledge and talents of everyone on the team.

Take your most complex issue. How long have you been struggling to solve that issue? Consider how much better it would be to tap into someone else's ideas or perspective.

Personal Challenge:

-Who do you need to ask for input and advice?

-Who can assist you in reaching great goals together? 

Oh No! Rejected Again.

by blogadmin 26. June 2019 03:16

John Karle | Leadership In Action | Sales Edition

Many salespeople lament the fact that they suffer so much from rejection in their work. When someone says, "No" to their proposal, the go back to the office deflated. It can be discouraging.

However, there is a flaw in assuming they are rejecting us. Sales is more about identifying the needs of the other party and then developing solutions to meet those needs. Nowhere in that equation is there an evaluation of us. When someone says "No" to our proposal, it is about the proposed solutions. Certainly, we can learn to be more intuitive and effective in our sales work, but it is not a rejection.

If someone feels our solution is not the answer or that the timing isn't right, they are simply stating their current needs. Successful salespeople learn to navigate those experiences and learn from them. They do not take it personally, but rather glean a deeper understanding of how to serve others well.

Personal Challenge:

-How can you view "No" as an opportunity to learn and grow from the experience?

-What did you miss in the preparation or proposal that you can change for the next time to reach a different result? 

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